# AI-powered match and merge for unequaled speed and accuracy.

Deduplicate your core data using LLM-powered, pretrained ML models.

Use dynamic survivorship strategies to create context-specific views.

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### Robust match and survivorship —  accurate and flexible.

#### Matching methods
#### Matching tools
#### Dynamic profiles

**Variety of methods maximize coverage, minimize manual effort.**

- AI-powered matching with our private, patented Flexible Entity Resolution Networks (FERN)
- Automatic unmerge based on match rules—even as data and attributes change
- Relevance-based match with weighted scoring of attributes
- Deterministic match rules with fuzzy and exact comparison logic
- Referential match to compare with proven sources of truth

**Tools to get better matching results faster and easier.**

- Match rule builder to create and curate match rules in a few clicks
- Match rule analyzer to ensure accuracy and performance
- Match rule proactive, back-end monitoring to alert admins of issues
- External match for matching external data such as marketing lists
- Data stewardship workflows and bulk match reviews to resolve potential matches

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**Full-spectrum survivorship for the perspectives users need.**

- Single best record using most trusted crosswalk record
- Field-based survivorship to select attributes from many crosswalk records
- Context-aware to align golden records with needs from multiple use cases
- Reltio ID with full traceability and native data lineage across systems

### How are we different?

#### Our flexible matching methods support any use case.

We offer unparalleled ML-based and rule-based matching methods for accuracy and flexibility.

#### Our matching tools enable you to manage match rules with ease.

Match rule builder, analyzer, proactive monitoring, and bulk match reviews enable accurate, performant matching.

#### Dynamic profile views are tailored for different stakeholders.

Better than just a golden record, our custom survivorship rulesets deliver dynamic, contextual views.

#### Unique, Reltio IDs persist across connected systems.

Our durable ID tracked across systems and tenants enables cross-tenant searches and sharing.

### What our customers have achieved.

9.1B

consolidated profiles under management by Reltio

85%

reduction in customer records

after consolidating profiles

90%

match rate with Reltio vs.

20% with third-party match

### Your smart path to trusted, core data in <50 milliseconds.

- Scale and adapt as your business evolves with our battle-tested, cloud-native SaaS solution. And enjoy millisecond response time.
- Get up and running quickly and easily with industry- and domain-specific velocity packs.
- Stay ahead of the curve with our genAI-powered innovations.

### Delivering high-quality, trusted data for better decisions.

- Support your business operations and decisions with continuous, automated data quality management across your entire data estate.
- Increase effectiveness with real-time visibility and operational insights using our interactive dashboards.
- Use machine-learning-powered detection of anomalies so you can find and fix data quality issues fast—for trusted data to fuel your downstream systems.

## Learn more about entity resolution and survivorship.