AI-powered match and merge for unequaled speed and accuracy.

Deduplicate your core data using LLM-powered, pretrained ML models.

Use dynamic survivorship strategies to create context-specific views.

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Robust match and survivorship — accurate and flexible.

Matching methods

Matching tools

Dynamic profiles

Variety of methods maximize coverage, minimize manual effort.

• AI-powered matching with our private, patented Flexible Entity Resolution Networks (FERN)
• Automatic unmerge based on match rules—even as data and attributes change
• Relevance-based match with weighted scoring of attributes
• Deterministic match rules with fuzzy and exact comparison logic
• Referential match to compare with proven sources of truth

Tools to get better matching results faster and easier.

• Match rule builder to create and curate match rules in a few clicks
• Match rule analyzer to ensure accuracy and performance
• Match rule proactive, back-end monitoring to alert admins of issues
• External match for matching external data such as marketing lists
• Data stewardship workflows and bulk match reviews to resolve potential matches

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Full-spectrum survivorship for the perspectives users need.

• Single best record using most trusted crosswalk record
• Field-based survivorship to select attributes from many crosswalk records
• Context-aware to align golden records with needs from multiple use cases
• Reltio ID with full traceability and native data lineage across systems

How are we different?

Our flexible matching methods support any use case.

We offer unparalleled ML-based and rule-based matching methods for accuracy and flexibility.

Our matching tools enable you to manage match rules with ease.

Match rule builder, analyzer, proactive monitoring, and bulk match reviews enable accurate, performant matching.

Dynamic profile views are tailored for different stakeholders.

Better than just a golden record, our custom survivorship rulesets deliver dynamic, contextual views.

Unique, Reltio IDs persist across connected systems.

Our durable ID tracked across systems and tenants enables cross-tenant searches and sharing.

What our customers have achieved.

9.1B

consolidated profiles under management by Reltio

85%

reduction in customer records

after consolidating profiles

90%

match rate with Reltio vs.

20% with third-party match

Your smart path to trusted, core data in <50 milliseconds.

• Scale and adapt as your business evolves with our battle-tested, cloud-native SaaS solution. And enjoy millisecond response time.
• Get up and running quickly and easily with industry- and domain-specific velocity packs.
• Stay ahead of the curve with our genAI-powered innovations.

Delivering high-quality, trusted data for better decisions.

• Support your business operations and decisions with continuous, automated data quality management across your entire data estate.
• Increase effectiveness with real-time visibility and operational insights using our interactive dashboards.
• Use machine-learning-powered detection of anomalies so you can find and fix data quality issues fast—for trusted data to fuel your downstream systems.

Learn more about entity resolution and survivorship.